In a surprising move, Tesla has announced substantial price hikes for its premium models, the Model S sedan and the Model X SUV. The increases range from €12,000 to €17,000, depending on the specific configuration. This decision comes with a notable addition: unlimited free Supercharging, a feature that may appeal primarily to high-mileage drivers.

This pricing adjustment has raised eyebrows in the automotive industry, especially considering Tesla's recent strategy of price reductions to boost sales volumes. The significant increase for the Model S and Model X suggests a shift in focus towards enhancing the perceived value and exclusivity of these high-end models.

Industry analysts are divided on the potential impact of this move. Some believe that the inclusion of unlimited free Supercharging could justify the higher price point for consumers who frequently undertake long-distance travel. Others, however, express concern that such a steep price increase might deter potential buyers, particularly in markets where Tesla faces stiff competition from other premium electric vehicle manufacturers.

Tesla has not provided detailed explanations for this pricing strategy. Observers will be keenly watching upcoming sales figures to assess how this decision influences consumer demand and Tesla's position in the luxury electric vehicle market.